Advertising

Over 45,000 photographers, ranging from beginners to hardened professionals, visit photoSIG every day. The photographers who visit photoSIG today will spend over $60 million on photography-related products and services over the next year. Advertising on photoSIG is an effective and inexpensive way for you to reach these thousands of photographers and turn them into customers.

If you would like to advertise, then please refer to the sections "How does advertising on photoSIG work?" and "How do I get started?" for further details. If you have any questions, then feel free to contact us at advertising@photosig.com.

How many people will see my advertisement?

photoSIG is an extremely popular web site; we currently serve approximately 35 million pages to about 1.35 million visitors every month.

photoSIG's unique cumulative rating system engage users and keeps them coming back. Nearly half, 48%, of all photoSIG users visit every day, and another 25% visit every week.

Who visits photoSIG?

Most photoSIG users are men, between the ages of 25 and 54, who are well-educated, have above-average household incomes, and use the Internet for a variety of purposes.

Gender      Age      Education
Male 78% 13-17 1% Some high school 4%
Female 22% 18-24 12% High school graduate 25%
25-34 32% 2-year degree 19%
Marital Status 35-44 22% Bachelor's degree 31%
Single 44% 45-54 21% Graduate degree 21%
Married 56% 55-64 9%
65+ 3%

Household Income      Annual Expenditure on Photography
Below $25,000 18% Below $100 7%
$25,000 to $40,000 17% $100 to $500 25%
$40,000 to $60,000 19% $500 to $1,000 27%
$60,000 to $80,000 16% $1,000 to $2,000 20%
$80,000 to $100,000 11% $2,000 to $5,000 14%
$100,000 to $150,000 12% $5,000 to $10,000 5%
$150,000 to $250,000 3% $10,000 to $20,000 2%
Over $250,000 3% Over $20,000 <1%

Uses for the Internet      Location
News 75% North America 66%
Product research 75%     United States 59%
Education or learning 66%     Canada 7%
Shopping 64% Europe 23%
Making travel plans 50%     United Kingdom 7%
Socializing 43%     Outside United Kingdom 16%
Paying bills 40% Asia 4%
Gaming (apart from gambling) 17% Australia/New Zealand 3%
Gambling 1%

How does advertising on photoSIG work?

We run most of our ads through the Tribal Fusion advertising network. Every photoSIG page has space for a standard 468x60 or 728x90 banner at the top. We also have a standard 120x600 tower ad space on the main page and the photo pages. We are willing to negotiate other sizes or placements.

Tribal Fusion's ad management system gives you a lot of control over your ad campaign. You can configure how aggressively Tribal Fusion places your ads, limit your ads to certain geographical regions or to a certain number of impressions per user per day, manage your ad graphics, and view up-to-the-second statistics, all through Tribal Fusion's web site.

Tribal Fusion supports JPEG, GIF (static or animated), and Flash.

How much does it cost?

Tribal Fusion is a CPM network, which means that you pay for each "impression" (viewing) of your ad. Prices are quoted in CPM, or cost per thousand impressions. Typical prices are $6.00 CPM for placement on photoSIG only, $4.00 CPM for placement across several photography sites, and $1.00 CPM for placement throughout the Tribal Fusion network.

How do I get started?

If you would like to advertise on photoSIG through Tribal Fusion, then please contact Erin Pearson (or 510-250-5546) at Tribal Fusion for more information.

If you are an advertising network or cannot advertise through Tribal Fusion, then you may contact us directly.

Sources

Our usage statistics were compiled from server logs using Webalizer 2.01-09. You may view the actual usage reports.

Demographic information about our users is based on a survey of 600 photoSIG users conducted March 14-28, 2002.

Awards and Recognition

Yahoo! Picks Editor's Choice
January 16, 2002

Lockergnome Windows Daily
February 21, 2002

Amateur Photographer
Web Site of the Week
April 6, 2002

Popular Photography
Web Watch
July, 2002

Quotes

What separates everyday snapshots from works of photographic art? Browse photoSIG to learn the finer points of distinction.

There are lots of sites offering this [photo critique] function, but the sheer number of people using this particular website, if its own statistics are to be believed, is staggering. . . An excellent site and one of the best photo websites I've come across.

The pictorial and critiquing qualities are refreshingly high.

Popular Photography

We've uncovered a wonderful site for those shutterbugs in the Lockergnome community.

Congratulations on the creation of an excellent forum. I've been involved in others and your format is far superior.

Charles G.

My wife is wishing you dead as she is having to use threats of physical violence to get me away from photoSIG.

Chris J.